Market Research Services

APMI Partners provide a full range of market research services to governments, businesses, industry associations and not-for-profit organisations throughout the Asia Pacific region.

We are one of the few providers capable of conducting market research projects in all countries throughout the Asia Pacific region, from the developed countries of Australia, Japan and Singapore to the developing countries of Bangladesh, Cambodia and Myanmar.

Our market research team comprises experienced researchers, familiar with qualitative and quantitative methodologies and are backed by our extensive fieldwork operations capable of data collection throughout the diverse countries of the Asia Pacific region.

CONSUMER INSIGHT

 

Investigating a wide range of issues related to consumers such as their usage and attitudes towards existing or new products and services through to customer satisfaction studies.

  • Customer & market segmentation

  • Usage & attitude

  • Buyer decision making

  • Choice modelling

  • Customer engagement

  • Customer satisfaction

  • Customer loyalty

ADVERTISING & Communication

 

Determining the level of understanding and preferences towards advertising communications and other forms of communication such as websites, social media and public relations.

  • Advertising concept development

  • Advertising concept testing

  • Advertising copy testing

  • Advertising effectiveness testing

  • Advertising tracking

  • Website testing and evaluation

  • Social media communications evaluation

  • Social media monitoring

  • Public relations communication evaluation

branding

 

Understanding a wide range of areas relating to branding, from testing potential brand names to determing and tracking brand image, awareness and positioning in selected markets.

  • Brand name testing

  • Brand awareness

  • Brand association

  • Brand image

  • Brand equity

  • Brand audit

  • Brand benchmarking

  • Brand tracking

NEW PRODUCT & INNOVATION

 

Evaluating issues relating to product and service innovation and the launch of new products and services, such as concept testing, market testing and sales forecasting.

  • Product and service concept testing

  • Choice modelling

  • Market testing

  • Sales forecasting

PRICING

 

Determining the correct pricing strategies for products and services, considering a wide range of factors such as product/service attributes, competitor pricing, sales channels and retail margins.

  • Price elasticity testing

  • Price sensitivity analysis

  • Price point and purchase intent testing

  • Price threshold analysis

  • Brand-price trade-off analysis

  • Discreet choice price modelling

  • Personalized price modelling

CORPORATE STRATEGY

 

Addressing the research needs of businesses, government, not-for-profit and other organisations who seek to better understand their employees and a range of issues relating to corporate strategy.

  • Employee engagement

  • Employee satisfaction

  • Corporate purpose and values